Distribution
Whatzup is distributed once per week at more than 300 strategic locations in 10 counties: Allen, Whitley, Noble, Wells, Adams, Huntington, Kosciusko, Wabash, DeKalb, and Steuben. High-traffic areas are targeted, from clubs and restaurants to supermarkets and coffeehouses throughout the area. Residents can easily pick up the newspaper and plan a full evening of entertainment.
Who reads Whatzup?
Whatzup’s readership is primarily made up of individuals between 25 and 54 years of age (58% of total readers).
52% are women and 48% are men.
What do they read?
The readers specifically look at entertainment options and goods/services when reading the advertising in Whatzup, making the publication different from others whose advertising interrupts the editorial content. Whatzup readers have disposable income and are looking at the publication as a buyer’s guide on how to spend their money on dining, entertainment, and more.
| Print ad size (4-color) | Open rate | 12x rate | 26x rate | 52x rate | |
|---|---|---|---|---|---|
| Full page | 10.25" wide x 10.375" tall | $915 | $762 | $726 | $660 |
| 3⁄5 tall | 6.07" wide x 10.2" tall | $636 | $530 | $505 | $459 |
| 1⁄2 wide | 10.25" wide x 5" tall | $527 | $439 | $418 | $380 |
| 9⁄20 square | 6.07" wide x 7.6" tall | $499 | $415 | $395 | $355 |
| 2⁄5 tall | 3.98" wide x 10.2" tall | $463 | $386 | $367 | $334 |
| 3⁄10 square | 6.07" wide x 5" tall | $369 | $306 | $290 | $264 |
| 1⁄4 wide | 10.25" wide x 2.4" tall | $319 | $266 | $253 | $230 |
| 1⁄5 tall | 1.89" wide x 10.2" tall | $283 | $236 | $224 | $204 |
| 1⁄5 square | 3.98" wide x 5" tall | $283 | $236 | $224 | $204 |
| 3⁄20 wide | 6.07” wide x 2.4” tall | $216 | $180 | $172 | $156 |
| 1⁄10 tall | 1.89” wide x 5” tall | $152 | $127 | $121 | $110 |
| 1⁄10 wide | 3.98” wide x 2.4” tall | $152 | $127 | $121 | $110 |
| 1⁄20 tall | 1.89” wide x 2.4” tall | $80 | $67 | $64 | $58 |
| Around Town | Directory Listing* | $35 | n/a | n/a | n/a |
| Nightlife | Directory Listing** | n/a | n/a | $25 | $21 |
Whatzup accepts only CMYK, 200dpi, press-ready PDF files for print-ready ads. No other ad file types will be accepted. All spot colors, LAB colors, and RGB colors must be converted or removed from artwork prior to submission. All images included in press-ready PDFs must be 200dpi or greater to ensure quality reproduction. Advertiser assumes all liability with respect to the integrity and compatibility of supplied digital files. Publisher will not be responsible for ad reproduction if advertiser-supplied materials do not match specifications.
Deadlines
Deadlines
Print publication dates: Thursdays
Space reservation deadlines: Mondays — 10 days prior to print publication date
Deadlines for text and art for ads designed by Whatzup staff: Mondays — 10 days prior to print publication date
Deadlines for ready-to-print ads: Noon Friday prior to publication date
Discounts
Discounts
Charitable/Not-for-profit Discount: 25%
Advertising Agency Discount: 20%
Note: Agency and charitable discounts may not be combined.
Featured Event Listings
Bold border
Colored background
Larger, bolder text
Bold button for ticket sales
Sticks out among other listings
Rates
$70 — One-week Rate
$10 — Combo Rate: rate when purchased in combination with print publication (same ad, same calendar week)
$40 — Pickup Rate: rate when purchased in combination with print publication (same ad, different calendar week)
Banner Ads
• Designed for advertisers whose entries would not otherwise appear on a calendar
• A digital billboard (1035×128 pixels)
• A link to the webpage of advertiser’s choice
Dates: All web listings and ads run from Monday before the Thursday print publication through the Sunday after publication.
Rates
$140 — One-week Rate
$20 — Combo Rate: rate when purchased in combination with print publication (same cal- endar week)
$80 — Pickup Rate: rate when purchased in combination with print publication (different calendar week)
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