First established in 1996, Whatzup is a free-distribution arts and entertainment weekly newspaper serving Northeast Indiana. As the region’s most comprehensive entertainment guide, Whatzup provides local event calendars, articles, and local music and movie reviews to the reader base. Whatzup is operated by Sweetwater, located in Fort Wayne, Indiana.
Whatzup is a multimedia outlet that reaches residents and visitors in Fort Wayne and Northeast Indiana. The print edition audience, combined with over 20,000 unique visitors per week online at Whatzup.com and through daily email updates, is a valuable marketing tool designed to reach adults with disposable income who are interested in dining, arts, and entertainment throughout the region.
Whatzup is distributed once per week at more than 300 strategic locations in 10 counties: Allen, Whitley, Noble, Wells, Adams, Huntington, Kosciusko, Wabash, DeKalb, and Steuben. High-traffic areas are targeted, from clubs and restaurants to supermarkets and coffeehouses throughout the area. Residents can easily pick up the newspaper and plan a full evening of entertainment.
Who reads Whatzup?
Whatzup’s readership is primarily made up of individuals between 25 and 54 years of age (58% of total readers).
52% are women and 48% are men.
The readers specifically look at entertainment options and goods/services when reading the advertising in Whatzup, making the publication different from others whose advertising interrupts the editorial content. Whatzup readers have disposable income and are looking at the publication as a buyer’s guide on how to spend their money on dining, entertainment, and more.
Print ad sizes and rates
Whatzup is a weekly publication distributed regionally every Thursday providing a full rundown of arts and entertainment news and events in Fort Wayne and Northeast Indiana.
|Print ad size (4-color)||Open rate||12x rate||26x rate||52x rate|
|Full page||10.25" wide x 10.375" tall||$915||$762||$726||$660|
|3⁄5 tall||6.07" wide x 10.2" tall||$636||$530||$505||$459|
|1⁄2 wide||10.25" wide x 5" tall||$527||$439||$418||$380|
|9⁄20 square||6.07" wide x 7.6" tall||$499||$415||$395||$355|
|2⁄5 tall||3.98" wide x 10.2" tall||$463||$386||$367||$334|
|3⁄10 square||6.07" wide x 5" tall||$369||$306||$290||$264|
|1⁄4 wide||10.25" wide x 2.4" tall||$319||$266||$253||$230|
|1⁄5 tall||1.89" wide x 10.2" tall||$283||$236||$224||$204|
|1⁄5 square||3.98" wide x 5" tall||$283||$236||$224||$204|
|3⁄20 wide||6.07” wide x 2.4” tall||$216||$180||$172||$156|
|1⁄10 tall||1.89” wide x 5” tall||$152||$127||$121||$110|
|1⁄10 wide||3.98” wide x 2.4” tall||$152||$127||$121||$110|
|1⁄20 tall||1.89” wide x 2.4” tall||$80||$67||$64||$58|
Whatzup accepts only CMYK, 200dpi, press-ready PDF files for print-ready ads. No other ad file types will be accepted. All spot colors, LAB colors, and RGB colors must be converted or removed from artwork prior to submission. All images included in press-ready PDFs must be 200dpi or greater to ensure quality reproduction. Advertiser assumes all liability with respect to the integrity and compatibility of supplied digital files. Publisher will not be responsible for ad reproduction if advertiser-supplied materials do not match specifications.
Print publication dates: Thursdays
Space reservation deadlines: Mondays — 10 days prior to print publication date
Deadlines for text and art for ads designed by Whatzup staff: Mondays — 10 days prior to print publication date
Deadlines for ready-to-print ads: Noon Friday prior to publication date
Charitable/Not-for-profit Discount: 25%
Advertising Agency Discount: 20%
Note: Agency and charitable discounts may not be combined.
Web ad sizes and rates
Whatzup.com is the premier local online calendar of events for things to do in Fort Wayne and Northeast Indiana.
Larger, bolder text
Bold button for ticket sales
Sticks out among other listings
$70 — One-week Rate
$10 — Combo Rate: rate when purchased in combination with print publication (same ad, same calendar week)
$40 — Pickup Rate: rate when purchased in combination with print publication (same ad, different calendar week)
• Designed for advertisers whose entries would not otherwise appear on a calendar
• A digital billboard (1035×128 pixels for desktop and 300×250 pixels for mobile)
• A link to the webpage of advertiser’s choice
Dates: All web listings and ads run from Monday before the Thursday print publication through the Sunday after publication.
$140 — One-week Rate
$20 — Combo Rate: rate when purchased in combination with print publication (same calendar week)
$80 — Pickup Rate: rate when purchased in combination with print publication (different calendar week)
Daily email updates deliver the very latest listings of arts and entertainment events to thousands of people each morning throughout the region.
Whatzup’s daily email blast, “Whatzup Today,” is distributed each morning to more than 3,000 subscribers. The email contains all of the day’s events and includes a ticket giveaway.
Advertisers may purchase a separate email blast to Whatzup email subscribers for $200, subject to availability. The email includes a subject line, a display advertisement, and a live link to the webpage of their choosing.