×
Download the free Whatzup app
Take everything there is to do on the go.
Download
About


First established in 1996, Whatzup is a free-distribution arts and entertainment weekly newspaper serving Northeast Indiana. As the region’s most comprehensive entertainment guide, Whatzup provides local event calendars, articles, and local music and movie reviews to the reader base. Whatzup is operated by Sweetwater, located in Fort Wayne, Indiana.


Ad Examples
Download Guide


Whatzup is a multimedia outlet that reaches residents and visitors in Fort Wayne and Northeast Indiana. The print edition audience, combined with over 20,000 unique visitors per week online at Whatzup.com and through daily email updates, is a valuable marketing tool designed to reach adults with disposable income who are interested in dining, arts, and entertainment throughout the region.




Distribution

Distribution

Whatzup is distributed once per week at more than 300 strategic locations in 10 counties: Allen, Whitley, Noble, Wells, Adams, Huntington, Kosciusko, Wabash, DeKalb, and Steuben. High-traffic areas are targeted, from clubs and restaurants to supermarkets and coffeehouses throughout the area. Residents can easily pick up the newspaper and plan a full evening of entertainment.




Ages Graph

Who reads Whatzup?

Whatzup’s readership is primarily made up of individuals between 25 and 54 years of age (58% of total readers).

Gender Ratio

52% are women and 48% are male.




What do they read?

What do they read?

The readers specifically look at entertainment options and goods/services when reading the advertising in Whatzup, making the publication different than others whose advertising interrupts the editorial content. Whatzup readers have disposable income and are looking at the publication as a buyer’s guide on how to spend their money on dining, entertainment, and more.

Artwork

Artwork specifications

Whatzup accepts only CMYK, 200dpi, press-ready PDF files for printready ads. No other ad file types will be accepted. All spot colors, LAB colors, and RGB colors must be converted or removed from artwork prior to submission. All images included in press-ready PDFs must be 200 dpi or greater to ensure quality reproduction.

Advertiser assumes all liability with respect to the integrity and compatibility of supplied digital files. Publisher will not be responsible for ad reproduction if advertiser-supplied materials do not match specifications.

Graphic Design services

Graphic Design services

If you need help with the design of your ad, just ask! Our design team will be happy to help you, and it’s more affordable than you may think.



Print ad sizes and rates
Print ad size (4-color) Open rate 12x rate 26x rate 52x rate
Full page 10.25" wide x 10.375" tall $915 $762 $726 $660
35 tall 6.07" wide x 10.2" tall $636 $530 $505 $459
12 wide 10.25" wide x 5" tall $527 $439 $418 $380
920 square 6.07" wide x 7.6" tall $499 $415 $395 $355
25 tall 3.98" wide x 10.2" tall $463 $386 $367 $334
310 square 6.07" wide x 5" tall $369 $306 $290 $264
14 wide 10.25" wide x 2.4" tall $319 $266 $253 $230
15 tall 1.89" wide x 10.2" tall $283 $236 $224 $204
15 square 3.98" wide x 5" tall $283 $236 $224 $204
320 wide 6.07” wide x 2.4” tall $216 $180 $172 $156
110 tall 1.89” wide x 5” tall $152 $127 $121 $110
110 wide 3.98” wide x 2.4” tall $152 $127 $121 $110
120 tall 1.89” wide x 2.4” tall $80 $67 $64 $58
Around Town Directory Listing* $35 n/a n/a n/a
Nightlife Directory Listing** n/a n/a $25 $21

* Around Town listings are 80-85 words and fit into a space one inch high by two columns wide. Around Town listings are also included in our online calendar and in our e-mail blast on the day of the event.

** Nightlife listings are 80-85 words and fit into a space one inch high by two columns wide. Copy can be modified once per quarter. Nightlife listings also include a venue page on Whatzup.com where the advertiser controls the content.



Ad Size 1 Ad Size 2 Ad Size 3 Ad Size 4 Ad Size 5


Discounts (Print Advertising Only)

Charitable/Not-For-Profit Discount: 25%

Advertising Agency Discount: 20%

NOTE: Agency and charitable discounts may not be combined.

Deadlines

Print Publication Dates:
Thursdays

Space Reservation Deadlines:
Mondays, 10 days prior to print publication date

Deadlines for text and art for ads designed by Whatzup staff:
Mondays, 10 days prior to print publication date

Deadlines for ready-to-print ads:
Noon Friday prior to publication date


Web ad rates

All web listings and ads run from the Monday before our Thursday print publication through the Sunday after publication.

Enhanced Listing

  • Bold border
  • Colored background
  • Larger, bolder text
  • Company Logo
  • Live link to venue page (advertiser controls the content of this page)
  • Dial phone from link (mobile version only)
  • Thumbnail of print ad — enlarges to full screen when clicked
  • A link to the website of your choice
  • Inclusion in whatzup2nite daily newsletter on day of event
Enhanced Listing

Rates:

$70 One-Week Rate

$10 Combo Rate
Rate when purchased in combination with print publication: same ad, same calendar week.

$40 Pickup Rate
Rate when purchased in combination with print publication: same ad, different calendar week.

Banner Ad

  • Included on our calendar pages, limited to six advertisers per week
  • Designed for advertisers whose entries would otherwise not appear on a calendar
  • A digital billboard, 1035 by 128 pixels
  • A link to the web page of your choice
  • Company page on whatzup.com (advertiser controls the content of this page)
Banner Ad

Rates:

$140 One-Week Rate

$20 Combo Rate
Rate when purchased in combination with print publication: same ad, same calendar week.

$80 Pickup Rate
Rate when purchased in combination with print publication: same ad, different calendar week.


Email blast

Whatzup’s daily email blast, whatzup2nite, is distributed each morning to more than 2,000 subscribers. The email contains all of the day’s events and includes a ticket giveaway.

Advertisers may purchase a separate email blast to Whatzup email subscribers for $200, subject to availability. The email includes a subject line, a display advertisement, and a live link to the webpage of their choosing.


Payment

Credit card or Net 30 Days. Unpaid balances are subject to a monthly finance charge of 1.75% (21% APR).


Disclaimer

Whatzup reserves the right to refuse any advertisement at its sole discretion for any reason.

Get in Touch with us

(260) 407-3198
info@whatzup.com

Lauren Daigle

Sept. 16-22

Nappanee Apple Festival and more!