Whatzup is distributed once per week at more than 300 locations in nine counties (Allen, Whitley, Noble, Wells, Adams, Huntington, Kosciusko, Dekalb, and Steuben). We target hotels, resorts, restaurants, supermarkets, tourist attractions, coffee houses, family-friendly businesses, and more. Whatzup.com sees in excess of 20,000 visitors per week. In addition, we have more than 2,000 subscribers to our opt-in daily email blast, whatzup2nite.
Whatzup readers have one thing in common — an interest in knowing what there is to do in and around Fort Wayne. The majority of our readers are ages 25-64, from a variety of backgrounds, and evenly mixed between genders. People read us because they actively plan to go visit the venues that they see in our pages.
Readership surveys show that Whatzup readers pick up the paper with a keen interest in the advertisers. While our readers certainly read our features, our reviews, and all of our editorial content, they likewise look for entertainment options by reading the advertising. This differentiates us from general newspapers where advertising merely interrupts the editorial content.
Whatzup accepts only CMYK, 200dpi, press-ready PDF files for printready ads. No other ad file types will be accepted. All spot colors, LAB colors, and RGB colors must be converted or removed from artwork prior to submission. All images included in press-ready PDFs must be 200 dpi or greater to ensure quality reproduction.
Advertiser assumes all liability with respect to the integrity and compatibility of supplied digital files. Publisher will not be responsible for ad reproduction if advertiser-supplied materials do not match specifications.
If you need help with the design of your ad, just ask! Our design team will be happy to help you, and it’s more affordable than you may think.
| Print ad size (4-color) | Open rate | 12x rate | 26x rate | 52x rate | |
| Full page | 10.25" wide x 10.375" tall | $915 | $762 | $726 | $660 |
| 3⁄5 tall | 6.07" wide x 10.2" tall | $636 | $530 | $505 | $459 |
| 1⁄2 wide | 10.25" wide x 5" tall | $527 | $439 | $418 | $380 |
| 9⁄20 square | 6.07" wide x 7.6" tall | $499 | $415 | $395 | $355 |
| 2⁄5 tall | 3.98" wide x 10.2" tall | $463 | $386 | $367 | $334 |
| 3⁄10 square | 6.07" wide x 5" tall | $369 | $306 | $290 | $264 |
| 1⁄4 wide | 10.25" wide x 2.4" tall | $319 | $266 | $253 | $230 |
| 1⁄5 tall | 1.89" wide x 10.2" tall | $283 | $236 | $224 | $204 |
| 1⁄5 square | 3.98" wide x 5" tall | $283 | $236 | $224 | $204 |
| 3⁄20 wide | 6.07” wide x 2.4” tall | $216 | $180 | $172 | $156 |
| 1⁄10 tall | 1.89” wide x 5” tall | $152 | $127 | $121 | $110 |
| 1⁄10 wide | 3.98” wide x 2.4” tall | $152 | $127 | $121 | $110 |
| 1⁄20 tall | 1.89” wide x 2.4” tall | $80 | $67 | $64 | $58 |
| Around Town | Directory Listing* | $35 | n/a | n/a | n/a |
| Nightlife | Directory Listing** | n/a | n/a | $25 | $21 |
* Around Town listings are 80-85 words and fit into a space one inch high by two columns wide. Around Town listings are also included in our online calendar and in our e-mail blast on the day of the event.
** Nightlife listings are 80-85 words and fit into a space one inch high by two columns wide. Copy can be modified once per quarter. Nightlife listings also include a venue page on Whatzup.com where the advertiser controls the content.
Charitable/Not-For-Profit Discount: 25%
Advertising Agency Discount: 20%
NOTE: Agency and charitable discounts may not be combined.
Print Publication Dates:
Thursdays
Space Reservation Deadlines:
Mondays, 10 days prior to print publication date
Deadlines for text and art for ads designed by Whatzup staff:
Mondays, 10 days prior to print publication date
Deadlines for ready-to-print ads:
Noon Friday prior to publication date
All web listings and ads run from the Monday before our Thursday print publication through the Sunday after publication.
$70 One-Week Rate
$10 Combo Rate
Rate when purchased in combination with print publication: same ad, different calendar week.
$40 Pickup Rate
Rate when purchased in combination with print publication: same ad, different calendar week.
$140 One-Week Rate
$20 Combo Rate
Rate when purchased in combination with print publication: same ad, different calendar week.
$80 Pickup Rate
Rate when purchased in combination with print publication: same ad, different calendar week.
Whatzup’s daily email blast, whatzup2nite, is distributed each morning to more than 2,000 subscribers. The email blast contains all of the day’s events and includes a ticket giveaway.
Advertisers may purchase a separate email blast to our subscriber list for $125. Limited to one blast per display ad (minimum ad size 1/5 page). Blast includes subject line, print ad, and live link to webpage of advertiser’s choosing.
Credit card or Net 30 Days. Unpaid balances are subject to a monthly finance charge of 1.75% (21% APR).
Whatzup, LLC reserves the right to refuse any advertisement at its sole discretion for any reason.
